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07-07-2020 - - 0 comments
What Is a Startup?

 

Most of the most recognizable brands we know and love had their beginnings as humble startups. Jeff Bezos famously started selling books out of his garage back in 1995, before Amazon rapidly grew into the technology and ecommerce powerhouse which dominates global

25-06-2020 - - 0 comments
Social Listening 101 for B2B Companies

Over half the world’s population will be on social media, in some form or the other, by the end of this year. As significant as this milestone is, businesses have long acknowledged the value of having a presence on social media platforms.

23-06-2020 - - 0 comments
The Role Of Business Communications In Enterprise Security

In an era of strict legislation for businesses, and heightened awareness over issues regarding privacy and data handling on the part of consumers, security has become an important consideration at every level of commerce.

And as we’ll see in this article, business communications has a vital role to play in enterprise security - both internall

17-06-2020 - - 0 comments
How To Write The Perfect Whitepaper

 

Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.

This kind of document is one among several content

15-06-2020 - - 0 comments
5 Things the Current Gartner Hype Cycle Tells Us

One of the main tools that try to capture the state of the technology market and industry is the annual Gartner Hype Cycle. As you probably know, the Gartner Hype Cycle for Emerging Technologies is a leading authority in technology trends. The first publication was in 1995 and Gartner has issued an annual repor

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In an article in 2015 — and in a follow-up in 2017 — U.S. venture capital firm Bessemer Venture Partners reflected on why industry-specific cloud software companies like athenahealth, Deal...

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