Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed.
If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business.
However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the busine
Social media is continuing to be a big deal in almost every aspect of life, and business is no exception. However, while there are general rules which can be applied to many industries, it never hurts to look at some of the nuances which can apply to specific fields such as telecoms.
Social media use as a whole is increasing year on year, with the most recent data available showi
Content may be king, but it’s proliferating at a pace that makes it extremely difficult to tell the tinpot from the titans. So much so that a 2017 Forrester blog post opened with a riddle: What'...
The header image, the picture right at the top of your home page, is like a movie trailer. It gives you just enough information to grab your attention but not so much that you click the back b...
I mean, cars are just incredible, aren’t they? You can’t help but pity those people who see their four-wheeled friends as nothing more than a mode of transport and have no emotiona...
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings