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To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst.
People starte
Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process.
Content marketing&nbs
Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed.
If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business.
However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the busine
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14-01-2021 -
The global market for legal services is growing rapidly and is projected to breach the one trillion dollar mark this year, up from around 850 million dollars in 2017. Legal Tech itself is building up ...
17-11-2020 -
According to Gartner, who have categorized it a top 10 strategic trend for 2020 and an “unavoidable market state”, hyperautomation is part of a trend that kicked off with RPA (robotic proc...
03-11-2020 -
In an article in 2015 — and in a follow-up in 2017 — U.S. venture capital firm Bessemer Venture Partners reflected on why industry-specific cloud software companies like athenahealth, Deal...
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