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30-11--0001 - - 0 comments
Get Your Cyber Security Marketing Locked Down with these Proven Strategies

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million - in a cyber-threat environment where it's been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000.

Data breaches, Denial of Service, ransomware, phishing scams, and good old-fash

30-11--0001 - Gary Smith - 0 comments
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 mo

30-11--0001 - Gary Smith - 0 comments
Beyond Bitcoin – A Blockchain Primer

To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst.

People starte

30-11--0001 - Gary Smith - 0 comments
#NoFilter Necessary with Our Guide to Social Media Marketing

Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process.

Content marketing&nbs

30-11--0001 - John Waldron - 0 comments
How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed.

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