Blog

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve.

However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote whe

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small busine

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable.

While the techniques used in a marketing strategy may

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million - in a cyber-threat environment where it's been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000.

Data breaches, Denial of Service, ransomware, phishing scams, and good old-fash

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 mo