To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst.
Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process.
Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed.
If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings