Content may be king, but it’s proliferating at a pace that makes it extremely difficult to tell the tinpot from the titans. So much so that a 2017 Forrester blog post opened with a riddle: What's the difference between your co
As a digital content agency, we've written numerous blogs touting the virtues of content marketing
Whether you're looking to market your telecoms solution, your AI business, SaaS product, or your blockchain company, content marketing can be a great t
Trying to navigate the world of marketing can be like trying to find your way through a maze. There’s so much to learn, understand, and dozens of different terms to get your head around when considering strategies to take your business to the next level.
And this is exactly why we at markI
When it comes to choosing a creative digital agency to write your tech articles, it can be tricky picking the right one. After all, with so many companies promising the world, how are you supposed to know which is the best fit for your business?
Well, we not only think we’ve got the answer to that question, we believe we are the answe
Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.
We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w
Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.
When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh