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17-03-2020 - - 0 comments
AI, the Future of Cybersecurity

In August this year, the Wall Street Journal reported on an unusual case of AI being used in hacking. Using AI, the attackers were able to impersonate a CEO’s voice convincingly enough to compel a colleague to t

18-02-2020 - - 0 comments
The Show Must Go On: How to Market Your Next Event

Event planning is a unique industry in that it requires a broader knowledge of various markets than many others do. A planner must be able to adapt to whichever industry they are hired to put on an event for and must have a solid understanding of the landscape of that sector in order to be able to effectively promote it.

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30-01-2020 - - 0 comments
Let’s Get this Show on the Road: Your Complete Guide to Top of the Funnel Content

When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind.

For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’

12-12-2019 - - 0 comments
6 Essential Digital Marketing Tips for Budding Entrepreneurs

With print media going out of fashion, more brands are relying on digital marketing to expand their customer bases. Arguably, the best aspect of digital marketing is that it is accessible to businesses of any size, age and budget.

There is no one solution to suit all, but we’ll go over a few options worth considering for an

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