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17th March 2020 - - 0 comments
AI, the Future of Cybersecurity

 

In August this year, the Wall Street Journal reported on an unusual case of AI being used in hacking. Using AI, the attackers were able to impersonate a CEO’s

30th November -0001 - Gary Smith - 0 comments
Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change r

30th November -0001 - Gary Smith - 0 comments
Why Telecoms Companies Should Be Focusing on Customer Experience

Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business. However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the business battl

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