Many a sleek, beautifully-designed website has been tanked by poor web copy.
Not everyone can code a backend in Python, but being able to write coherent sentences is a pretty widespread skill. This often leads people into the trap of thinking that web copy is the least important thing to worry about when building their website.
Most of the most recognizable brands we know and love had their beginnings as humble startups. Jeff Bezos famously started selling books out of his garage back in 1995, before Amazon rapidly grew into the technology and ecommerce powerhouse which dominates global
Over half the world’s population will be on social media, in some form or the other, by the end of this year. As significant as this milestone is, businesses have long acknowledged the value of having a presence on social media platforms.
In an era of strict legislation for businesses, and heightened awareness over issues regarding privacy and data handling on the part of consumers, security has become an important consideration at every level of commerce.
And as we’ll see in this article, business communications has a vital role to play in enterprise security - both internall
Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.
This kind of document is one among several content
One of the main tools that try to capture the state of the technology market and industry is the annual Gartner Hype Cycle. As you probably know, the Gartner Hype Cycle for Emerging Technologies is a leading authority in technology trends. The first publication was in 1995 and Gartner has issued an annual repor
Global spending on managed services is estimated to reach $296bn by 2023, at a CAGR of around 11% that is higher than most sectors in the IT market. There are se
Well, here we are in the sunny UK. May is on the horizon and we should be looking forward to a hot summer of fun, adventure, and making memories with family and friends.
However, nature has had other ideas and instead of making exciting plans for the holiday season, we are all locked away inside facing down possibly the biggest global threat since t
Particularly in crisis situations like the current pandemic of 2019 novel coronavirus (COVID-19), rapid response to incidents and the fast-tracking of clinical tests and medical research require huge movements of information -- much of it, of a highly sensitive and / or personal nature.
With the use of cloud-based infrastructures and mobile apps for data transfer now more widespread t
In August this year, the Wall Street Journal reported on an unusual case of AI being used in hacking. Using AI, the attackers were able to impersonate a CEO’s voice convincingly enough to compel a colleague to t
Event planning is a unique industry in that it requires a broader knowledge of various markets than many others do. A planner must be able to adapt to whichever industry they are hired to put on an event for and must have a solid understanding of the landscape of that sector in order to be able to effectively promote it.
When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind.
For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’
Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers who need an efficient, productive and cost-effective MSP content marketing strategy to jumpstart business growth.
You’ve probably heard of Point of Sale or POS systems by now, but, if you’ve never used one in your business, you may not be aware of the awesome tools these modern systems come equipped with.
From inventory management to more accurate marketing, POS systems have a lot to offer businesses of all sizes. If you’re
Trying to navigate the world of marketing can be like trying to find your way through a maze. There’s so much to learn, understand, and dozens of different terms to get your head around when considering strategies to take your business to the next level.
And this is exactly why we at markI
When it comes to choosing a creative digital agency to write your tech articles, it can be tricky picking the right one. After all, with so many companies promising the world, how are you supposed to know which is the best fit for your business?
Well, we not only think we’ve got the answer to that question, we believe we are the answe
Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.
We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w
Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.
When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh
Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve.
However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote whe
It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small busine
Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable.
While the techniques used in a marketing strategy may
According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million - in a cyber-threat environment where it's been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000.
Data breaches, Denial of Service, ransomware, phishing scams, and good old-fash
To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst.
Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process.
Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed.
If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business.
However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the busine
Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices,
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings