Many a sleek, beautifully-designed website has been tanked by poor web copy.
Not everyone can code a backend in Python, but being able to write coherent sentences is a pretty widespread skill. This often leads people into the trap of thinking that web copy is the least important thing to worry about when building their website.
Most of the most recognizable brands we know and love had their beginnings as humble startups. Jeff Bezos famously started selling books out of his garage back in 1995, before Amazon rapidly grew into the technology and ecommerce powerhouse which dominates global
Over half the world’s population will be on social media, in some form or the other, by the end of this year. As significant as this milestone is, businesses have long acknowledged the value of having a presence on social media platforms.
In an era of strict legislation for businesses, and heightened awareness over issues regarding privacy and data handling on the part of consumers, security has become an important consideration at every level of commerce.
And as we’ll see in this article, business communications has a vital role to play in enterprise security - both internall
Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.
This kind of document is one among several content
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings