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Blog Content

Regular blog posts and thought leadership articles are critical to both brand positioning and lead generation. While your website copy details your products and services, your blog is where you build connections with your prospects and customers, answer their questions and solve their pain points.

Your blog is the human angle of your business. It is a constantly evolving collection of articles that showcase your expertise as you explore your target audience's concerns and develop your voice as a trusted thought leader and problem-solver in your industry.

Well-written, keyword-optimised blog posts also help your search rankings. The more you get featured in search engine results, the more brand exposure you receive and the more traffic you get to your website.

Blog posts sit near the top of your sales funnel, but they support strategies both up and down it. Upstream, your blog informs your social media strategy. You promote your blog on social media, enriching your followers' experience of your brand with thought-provoking articles, how-to posts, listicles, and other content. Downstream, your blog posts serve to entice high-intent readers to learn more about your solutions and services by downloading your gated content, such as eBooks and white papers.

Our blog writing services begin with a consultation with your internal teams so we can learn more about your product, industry and target audience. We then conduct competitive analyses, social listening and keyword research to discover what topics need to be covered to capture web traffic, engage your audience and answer their questions.

At the heart of it all is high-quality, zero-fluff writing. We build campaigns centred around establishing your credibility and professionalism. Our professional writers craft high-quality, compelling blog posts based on the latest industry research and data, all while reflecting your brand's unique personality and message.

Want better qualified leads for your business?

Latest Blogs

Up to date with whats going, check out our latest blogs

5 Exciting Tech Features Coming Soon to a Vehicle Near You!

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  I mean, cars are just incredible, aren’t they? You can’t help but pity those people who see their four-wheeled friends as nothing more than a mode of transport and have no emotiona...

Why Automation Is Becoming Increasingly Important for Compliance in Banking

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Statistics on financial fraud in the UK are startling. In 2020, the banking industry stopped £1.6 billion of unauthorised fraud losses in 2020, slightly over two thirds of all attempted fraud. A...

Law firms and the Legal Tech Startup Ecosystem

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The global market for legal services is growing rapidly and is projected to breach the one trillion dollar mark this year, up from around 850 million dollars in 2017. Legal Tech itself is building up ...


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